Successful brokers are preparing for open enrollment by getting ahead of clients' needs, brainstorming solutions well before they're feeling any pain, and thinking about how to exceed their expectations. (Photo: Shutterstock)
The upcoming open enrollment season promises to be one unlike any other. A dramatic shift to a remote workforce, major changes in the way workplaces are run, and the state of the economy (to name a few factors), are all impacting how employees think about and use their benefits. While shifting to virtual enrollment may bring with it some challenges and sticking points, overall it will present a unique opportunity for benefits professionals to redefine the enrollment process and engage employees in a meaningful way.
BenefitsPRO reached out to Sally Prather, employee benefits practice leader with Alera Group to get her insights into what to expect and how brokers are preparing for this year's enrollment season.
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Emily Payne
Emily Payne is director, content analytics for ALM's Business & Finance Markets and former managing editor for BenefitsPRO. A Wisconsin native, she has spent the past decade writing and editing for various athletic and fitness publications. She holds an English degree and Business certificate from the University of Wisconsin.
