Successful brokers are preparing for open enrollment bygetting ahead of clients' needs, brainstorming solutions wellbefore they're feeling any pain, and thinking about how to exceedtheir expectations. (Photo: Shutterstock)
The upcoming open enrollment season promises to be one unlikeany other. A dramatic shift to a remoteworkforce, major changes in the way workplaces are run, and thestate of the economy (to name a few factors), are all impacting howemployees think about and use their benefits. Whileshifting to virtual enrollment may bring with it somechallenges and sticking points, overall it will present a uniqueopportunity for benefits professionals to redefine the enrollmentprocess and engage employees in a meaningful way.
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Emily Payne
Emily Payne is director, content analytics for ALM's Business & Finance Markets and former managing editor for BenefitsPRO. A Wisconsin native, she has spent the past decade writing and editing for various athletic and fitness publications. She holds an English degree and Business certificate from the University of Wisconsin.
