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I’m pretty sure Olympic athletes don’t dabble. They don’t say, “Maybe I’ll row.” They don’t think, a couple weeks later, “Track sounds interesting” followed by “Look! The Olympics is coming. I wonder what I will sign up for?” Unfortunately, many agents and advisors seem to think that way with their scattered approach to prospecting.

You know what Olympic athletes do. Early in their career, they learn they are good at swimming. They weight train, they exercise, they run, they eat special diets. They compete a lot. They are focused on their goal.

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