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Businessmen being carried away by balloons Sixty percent sounds like an overly lofty goal for most. But let me reframe it: what if I challenged you to find a 10% improvement in each stage of your new business production? (Iimage: Shutterstock)

A common goal for agencies and producers is to double their book of business over the next three years. But how many believe it’s doable? How many stop to figure out the necessary changes to drive that kind of growth?

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