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Successful marketing is what causes a client to choose one broker over another. In a presentation at the BenefitsPRO Virtual Broker Expo on Wednesday, Jessica Du Bois, an employee benefits consultant at Business Benefits Group (BBG), and Jeff Grocky, marketing director at LISI, offered ways for agencies to align their brand and marketing strategy to match the needs of today’s market.
The presentation began with a quote by Seth Godin on branding, offering a unique take on the meaning of the word:
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