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How to create a strong brand identity and marketing strategy for today's market

To get clients in the door, it's critical for brokers to create a story that differentiates them in the market.

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Communication concept (Image: Shutterstock)

Successful marketing is what causes a client to choose one broker over another. In a presentation at the BenefitsPRO Virtual Broker Expo on Wednesday, Jessica Du Bois, an employee benefits consultant at Business Benefits Group (BBG), and Jeff Grocky, marketing director at LISI, offered ways for agencies to align their brand and marketing strategy to match the needs of today’s market.

The presentation began with a quote by Seth Godin on branding, offering a unique take on the meaning of the word:

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Danielle Ling

Danielle Ling

Danielle Ling is an experienced video journalist and business reporter. As associate editor, Danielle manages all multimedia and reports on industry news and risk-related coverage, managing all weather-related content. A University of Maryland and Philip Merrill College of Journalism alum, Danielle previously served as a video journalist for Verizon FiOS 1 News NJ, Push Pause. Connect with Danielle on LinkedIn or email her at [email protected].

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