Amazon Halo wearable The app’s information can be shared with partners such as the American Heart Association, Headspace and the Mayo Clinic, and can be shared with a doctor via compatible Cerner electronic health records. (Photo: BusinessWire)

There are very few areas of innovation where Amazon doesn’t have a presence, and given time, that list will only get shorter. The e-commerce giant’s latest move is into the wearable market with the unveiling of its Halo wristband.

The news puts Amazon in league with the Apple Watch and Fitbit (which is in the process of being acquired by Google). And while the new product makes sense from a commercial standpoint, it’s also in line with Amazon’s other investments in the health care space. In just the last couple of years, the company has rolled out a virtual health care program, joined Berkshire Hathaway and JPMorgan to form Haven, purchased a pharmacy delivery startup, and much more.

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Emily Payne

Emily Payne is the current deputy editor for ALM's Business & Finance Markets and former managing editor for BenefitsPRO. A Wisconsin native, she has spent the past decade writing and editing for various athletic and fitness publications. She holds an English degree and Business certificate from the University of Wisconsin.

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