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Chart with an arrow going up Over the past 10 years, we have seen the benefit broker segment almost double its sales. (Image: Shutterstock)

This is the last in our series of columns on the voluntary industry sales results for 2019. The first article looked at overall voluntary sales for the year, while the second reviewed sales by product line and platform. This column spotlights sales by distribution segment.

The benefit broker segment continued to take the largest share of voluntary/worksite sales, at 61%, and generated over $5.3 billion in sales. Career agents continue to have the second-highest share, at just over $1.4 billion. Voluntary brokers (classics and worksite specialists) accounted for just under $1.9 billion.

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