Search
 

3 ways COVID-19 is changing open enrollment for brokers 

Brokers can help steer the enrollment process by providing employers with insights that reflect the changing benefits needs and preferences of their employees.

By Jennifer Kischell | October 20, 2020 at 06:40 AM
As the coronavirus pandemic continues to impact U.S. employees’ personal and professional lives heading into open enrollment season, brokers must serve as advocates for the role that benefits play in supporting and protecting workers’ rapidly shifting short and long-term interests.

In fact, according to MetLife’s 2020 open enrollment survey, nearly half of employees feel open enrollment is more important this year than last in the wake of the pandemic, with many prioritizing different benefits that better align with their pandemic-related concerns.

For this reason, it will be more important than ever for employers to help employees maximize their benefits, especially because they may be dealing with new and unfamiliar pain points. Brokers can help steer the enrollment process by providing employers with insights that reflect the changing benefits needs and preferences of their employees.

Complete your profile to continue reading and get FREE access to BenefitsPRO.com, part of your ALM digital membership.

Your access to unlimited BenefitsPRO.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical BenefitsPRO.com information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and BenefitsPRO.com events.
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com

Already have an account?

NOT FOR REPRINT

© 2023 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

 

Recommended Stories

Compelling benefit options for 2024

Compelling benefit options for 2024

Bo Armstrong |

Heading into the new year, perceived coverage gaps, flexibility, and affordability receive more attention as companies weigh prioritizing value versus shifting costs. 

BenefitsPRO Broker Expo 2024Event

The premier educational and networking event for employee benefits brokers and agents.

Get More Information
 

BenefitsPRO Broker Expo 2024Event

The premier educational and networking event for employee benefits brokers and agents.

Get More Information
 

BenefitsPRO Broker Expo 2024Event

The premier educational and networking event for employee benefits brokers and agents.

Get More Information
 

BenefitsPRO

Join BenefitsPRO

Don’t miss crucial news and insights you need to navigate the shifting employee benefits industry. Join BenefitsPRO.com now!

  • Unlimited access to BenefitsPRO.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com
  • Exclusive discounts on BenefitsPRO.com and ALM events.

Already have an account? Sign In Now
Join BenefitsPRO

Copyright © 2023 ALM Global, LLC. All Rights Reserved.