Paper airplane When your marketing and HR teams work together, their success can change the trajectory of the organization. (Image: Shutterstock)

Human Resources and Marketing are two distinct departments focused on two very different audiences. Marketing is focused on customers and the external world, while HR is focused on internal matters and the employee as a "customer." Despite the different audiences, they share similar objectives. Forward-leaning organizations are aligning these functions, putting a single senior executive in charge. This enables the two groups to seamlessly work together to create a strong brand.

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