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Paper airplane When your marketing and HR teams work together, their success can change the trajectory of the organization. (Image: Shutterstock)

Human Resources and Marketing are two distinct departments focused on two very different audiences. Marketing is focused on customers and the external world, while HR is focused on internal matters and the employee as a “customer.” Despite the different audiences, they share similar objectives. Forward-leaning organizations are aligning these functions, putting a single senior executive in charge. This enables the two groups to seamlessly work together to create a strong brand.

When the two functions are disjointed under different leaders, struggle to execute, or go through a crisis, it causes discord and can threaten your success. We’ve seen this time and time again–from Amazon to the Ellen Degeneres Show to Wells Fargo. While many ultimately recover, better alignment between HR and Marketing can save businesses from both short-and long-term damage.

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