Pregnant woman at computer Insurance that covers reproductive medicine can play a critical role in helping a company build a reputation as an employer of choice. (Photo: Shutterstock)

The COVID pandemic has upended our entire economy, and organizations in every industry are struggling to adapt to the new realities of remote workforces and employees trying to juggle their personal and professional lives. No matter how well a company may have prepared for the worst-case scenario, it’s fair to say that no one envisioned the depth of the current crisis. And HR departments are the nexus for all of these tectonic shifts as they are faced with the simultaneous tasks of restructuring their workplaces from the ground up while hiring new talent and retaining their existing employees.

Against this backdrop, savvy human resources professionals are trying to give themselves and their organizations every possible advantage. That’s because even during the current crisis, top performers remain in high demand — and it’s a lot harder to replace great employees than it is to keep them happy and in the fold. For years, companies have offered benefits to become “destination employers.”

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