Hourglass with medical staff The drive for a government-run health care system has grown and will only continue to gain popularity—and not just among consumers.

Convincing employers to abandon the status-quo of annual increases in favor of new and improved solutions is one of the biggest hurdles facing innovative benefits advisors these days. Often it comes down to a tipping point where the pain of the increases outweighs the fear of change.

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Emily Payne

Emily Payne is director, content analytics for ALM's Business & Finance Markets and former managing editor for BenefitsPRO. A Wisconsin native, she has spent the past decade writing and editing for various athletic and fitness publications. She holds an English degree and Business certificate from the University of Wisconsin.