Covid masks Although nearly every employee has been affected to some degree by the fallout from COVID-19, the impact is not the same for everyone.

Mark Fendrick has a simple message for employers as they grapple with providing affordable health coverage: “Americans and employees don’t care about health-care costs,” said Fendrick, director of the Center for Value-Based Insurance Design at the University of Michigan “They care about what it costs them.”

Fendrick participated in a breakout session on “Adapting Design Strategies During the COVID-19 Era” as part of the National Alliance of Healthcare Purchaser Coalitions’ virtual 2020 Annual Forum. Speakers agreed that many employers and benefits providers are navigating uncharted waters.

Complete your profile to continue reading and get FREE access to, part of your ALM digital membership.

Your access to unlimited content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and events.
  • Access to other award-winning ALM websites including and

Already have an account?


© 2023 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.


BenefitsPRO Broker Expo 2024Event

The premier educational and networking event for employee benefits brokers and agents.

Get More Information


Join BenefitsPRO

Don’t miss crucial news and insights you need to navigate the shifting employee benefits industry. Join now!

  • Unlimited access to - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including and
  • Exclusive discounts on and ALM events.

Already have an account? Sign In Now
Join BenefitsPRO

Copyright © 2023 ALM Global, LLC. All Rights Reserved.