business man's hand touching chain and breaking it (Photo: Shutterstock)

Many benefits brokers, HR benefits managers, and retirement advisors realize the potential of Health Savings Accounts (HSAs). They might see them as a way to sweeten high-deductible health plan sales, or save on health care costs while aiding employees, or provide expertise in guiding the investment side of the accounts, or help in saving for retirement.

But despite the interest, there’s still some confusion as to what HSAs actually are and how they can be used. When you add to that the growing movement to “unchain” HSAs from their high-deductible health plan requirement, it’s even more important to understand what HSAs are now and what their potential is for the future.  For perspective, we turned to Shobin Uralil, the COO and Cofounder of Lively, a Health Savings Account (HSA) platform for employers and individuals.

Complete your profile to continue reading and get FREE access to, part of your ALM digital membership.

Your access to unlimited content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and events.
  • Access to other award-winning ALM websites including and

Already have an account?


© 2023 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

C.J. Marwitz

C.J. Marwitz is a writer and editor.

More from this author

BenefitsPRO Broker Expo 2024Event

The premier educational and networking event for employee benefits brokers and agents.

Get More Information


Join BenefitsPRO

Don’t miss crucial news and insights you need to navigate the shifting employee benefits industry. Join now!

  • Unlimited access to - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including and
  • Exclusive discounts on and ALM events.

Already have an account? Sign In Now
Join BenefitsPRO

Copyright © 2023 ALM Global, LLC. All Rights Reserved.