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Man starting computers on fire If we are helping employers identify the best strategies for communicating remotely, we need to concentrate on making those communications as effective as possible to engage employees who are “done with virtual.” (Photo: Shutterstock)

I recently had a conversation with a business associate about getting together to discuss some opportunities. Before I could ask whether to use Zoom or Microsoft Teams, she blurted out “I’m done with virtual.” Instead, we made arrangements to meet in person at a reasonably safe location. Her comment stuck with me–I think many of us are more than a little “Zoomed out.” This has some implications for the post-COVID benefits world.

Benefit-related communications with employees are almost certainly being coordinated through technology. The move toward working remotely is more than a passing fad. Some employees are working onsite; however, their employers are unlikely to permit on-site access for benefit professionals to conduct informational or enrollment meetings.

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