Should you bother sending holiday cards in 2020?

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Financial advisors know all about return on investment, aka ROI. You sent out holiday cards this year. What did you learn this year? Is it worth the time, effort and investment? Should I send them next year?

Do I do it? Of course.

In my situation, we sent out 88 cards. We received 59 in return. Since we commission an artist to create a different drawing each year, the cost of 100 cards with printing, artwork and postage amortizes out to about $4 per card mailed. You might ask: “Is it worth the effort?”

Celebrities and holiday cards

You might say: “No one sends holiday cards anymore! If they bother at all, they post an image on social media or send something by email. If anyone still bothers, they are likely old people.” Wow, are you wrong!

Celebrities are very big on sending holiday cards. It’s so big, various magazines rank the top 10 or 20 best celebrity holiday cards. Here’s an assortment from Brides, Elle and People. These are only a few examples. There are plenty more!