Juggling caregiving and work is a balancing act that families have struggled with throughout time. While technology has made work more accessible, and more jobs can be done remotely with a flexible schedule, it really hasn't changed how families care for each other. The result is that too many families are forced to choose between care for their loved ones and earning a living. Those employers able to bridge the care gap for their employees families create a sustainable competitive advantage that will allow them to attract and retain the best talent so they can truly own the market. It is a bridge that establishes a win for both employers and employees in a myriad of ways.