The role AI and data will play in the 2021 benefits ecosystem

Modern benefits platforms will become an even more essential tool to health plan providers and brokers in the coming year as they allow them to reach the end consumer more effectively. (Image: Shutterstock)

Artificial Intelligence (AI) and big data continue to mature into a collection of powerful technologies and tools that give businesses a competitive edge, disrupting industries along the way. AI’s cornerstone advantage is that it allows organizations to better leverage their data assets to understand, plan, and act for likely futures, at a speed and accuracy that wasn’t previously possible. These capabilities are especially important as organizations grow increasingly complex with the addition of remote work and gig-workers.

Related: How access to real data can help you save on your benefits

In the benefits world, big data and AI offer employers and brokers an opportunity to maximize the impact and efficiency of their offerings and human resource programs. The best employers know their success is tied to a healthy and productive workforce. In 2021, and in the wake of COVID-19, the role of these two technologies will grow as companies continue to transition to long-term remote work, tackle COVD-19 related expenses, educate employees about their health benefits, and introduce benefits platforms to address individual needs better.