5 biggest privacy challenges companies will face in 2021

While the prospect of a national privacy law in the United States has often seemed vague and somewhat uncertain, recent shifts in the political landscape may get the ball rolling.

Many corporate legal departments have likely become intimately acquainted with the ins and outs of the California Consumer Privacy Act (CCPA) over the course of the last year. But there are still plenty of non-CCPA-related privacy issues on the horizon to keep legal teams hustling throughout 2021.

For starters, legal departments looking to bring more privacy work in-house will likely have to contend with a shortage of available—or qualified—talent on the market. At the same time, they may also have to track the growing number of cases being brought forth under the EU’s ePrivacy Directive, which could have serious implications for how their parent organization approaches its marketing activity.