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collage of woman at laptop and images of people floating around her An online marketplace can help business owners and HR professionals access available health insurance plans and is accessible 24/7 to provide a quick and seamless experience. (Photo: Shutterstock)

The 2021 group health renewal process is upon us. A challenging and busy time for executives, HR managers and employers who are aiming to provide the most ideal group health insurance for employees. Researching different plans and nuanced deductibles, dealing with brokers, managing employee expectations, and most importantly, finding something that is affordable can be daunting.

The impact of the COVID-19 pandemic along with the larger trend of online purchasing driven by technology and consumerism, employers should be provided with convenience and choice without compromising service when it comes to purchasing health insurance for their organization during this extremely difficult time for businesses. Especially now, when lockdowns aimed at minimizing person-to-person interactions have supercharged the need to review, evaluate and purchase plans online.

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