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Virtual doctor appointment Another trend completely unrelated to COVID boosting telehealth prospects? Many folks age 65 and older don’t want to go to assisted living. (Photo: fizkes/Shutterstock.com)

Need more evidence that telehealth’s COVID surge was no fluke? A new white paper explores usage data and consumer preferences, and predicts another leap forward this year. The paper, published by consumer research firm Park Associates and data tracker Softeq Development Corp., reports an explosion of connected medical product purchases is just around the corner.

That’s based upon the experiences consumers had with telehealth tech during 2020, as 41% of consumers with broadband engaged in a remote medical visit compared to 15% in 2019. The increase isn’t surprising; COVID forced many consumers to go online for medical help.

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Dan Cook

Dan Cook is a journalist and communications consultant based in Portland, OR. During his journalism career he has been a reporter and editor for a variety of media companies, including American Lawyer Media, BusinessWeek, Newhouse Newspapers, Knight-Ridder, Time Inc., and Reuters. He specializes in health care and insurance related coverage for BenefitsPRO.

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