Communication and personalization unlock better consumer engagement in the selection of self-insured healthcare coverage. The latter unleashes the power of information to help health plan members make better choices when driven by the latest technology.

Claims activities, decision patterns and previous interactions serve as a variety of rich data sources that help shape communication, laying the groundwork for a customized approach built around relevant information, observes Bart Halling, VP, product management – consumer directed health and emerging markets at UMR, a UnitedHealthcare company. In this podcast, he notes that the building blocks of this approach include clinical diagnostics and health risk stratification data, as well as how members are using digital resources. All such information can be leveraged to make their next experience even more specific to their needs.

UMR's GenerationYou represents a fresh approach when it comes to engaging health plan members. The aim is to capture what's happening in their household and apply it so that they no longer need to keep retelling their story. Another important element is to tailor communication to each member's preferred method, while their responses are tracked. The technology's engine generates logical opportunities for members to engage in their health plans based on data that represents their unique situation. For example, health screenings may be recommended if risks for developing certain conditions are identified.