sample scenario In September 2020, only about half of uninsured adults had heard a lot or some about the marketplaces.

At a time when the need for health insurance is increasing, many Americans are not aware of the subsidies that may be available to help them obtain it.

“Lack of awareness or understanding of publicly subsidized coverage options among the uninsured may result in people not enrolling in programs for which they qualify,” researchers wrote in a new report from The Urban Institute. ”This may be especially true for those newly losing employer-sponsored insurance, who may have little prior experience with subsidized coverage. After large investments in outreach and enrollment assistance when the Affordable Care Act was enacted, the Trump administration dramatically cut public education and enrollment support.”

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