In 2020, most businesses had to throw their strategic plans and goals for the year out the window pretty early on, pivoting quickly to address the myriad issues caused by the pandemic and resulting economic turmoil. Successful brokers did so deftly and seamlessly, and what's more, they were also able to capitalize on new opportunities.
As we head into a new year and a new world, our annual list of 100 sales and marketing tips has been updated to reflect the new strategies brokers will need in order to best handle whatever life throws at us.
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Benefits brokers have had to get pretty creative in their communications strategies as of late, and in fact, those who were able to be visible and responsive to industry needs in 2020 earned high marks among their clients. Looking for ways to up your communication skills in 2021? Here are a few tips to get started.
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Emily Payne
Emily Payne is director, content analytics for ALM's Business & Finance Markets and former managing editor for BenefitsPRO. A Wisconsin native, she has spent the past decade writing and editing for various athletic and fitness publications. She holds an English degree and Business certificate from the University of Wisconsin.
