In 2020, most businesses had to throw their strategic plans and goals for the year out the window pretty early on, pivoting quickly to address the myriad issues caused by the pandemic and resulting economic turmoil. Successful brokers did so deftly and seamlessly, and what's more, they were also able to capitalize on new opportunities.
As we head into a new year and a new world, our annual list of 100 sales and marketing tips has been updated to reflect the new strategies brokers will need in order to best handle whatever life throws at us.
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Gone are the days of meeting a new or prospective client for coffee or drinks, or heading to the latest Chamber of Commerce meeting to make new connections. Brokers today have had to embrace the virtual meeting or go back to old-school methods such as picking up the phone, or yes, even snail-mail. Limited communication mediums have made it even more difficult for benefits professionals to stand out from the pack, but not impossible. Here are 10 tips to get you started.
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Emily Payne
Emily Payne is director, content analytics for ALM's Business & Finance Markets and former managing editor for BenefitsPRO. A Wisconsin native, she has spent the past decade writing and editing for various athletic and fitness publications. She holds an English degree and Business certificate from the University of Wisconsin.
