Thank you for sharing!

Your article was successfully shared with the contacts you provided.
Oscar Health billboard (Photo: Allison Bell/TA) Oscar used this subway station placard to advertise itself in 2018. (Photo: Allison Bell/TA)

Managers of Oscar Health Inc. have tried to take an innovative approach to designing and marketing health insurance — and they’re telling potential investors that one key to their success will be to attract insurance brokers.

The New York-based company last week filed a registration statement that could lead to the company selling shares of the company’s stock to the public, through an initial public offering of common stock, or IPO.

Complete your profile to continue reading and get FREE access to BenefitsPRO.com, part of your ALM digital membership.

Your access to unlimited BenefitsPRO.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical BenefitsPRO.com information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and BenefitsPRO.com events.
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com

Already have an account?



Join BenefitsPRO

Don’t miss crucial news and insights you need to navigate the shifting employee benefits industry. Join BenefitsPRO.com now!

  • Unlimited access to BenefitsPRO.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com
  • Exclusive discounts on BenefitsPRO.com and ALM events.

Already have an account? Sign In Now
Join BenefitsPRO
Live Chat

Copyright © 2021 ALM Media Properties, LLC. All Rights Reserved.