While technology has always played an essential role in a benefits solution, that timeline has been accelerated. (Image: Shutterstock)
In an increasingly complicated world, brokers are seeking simple group voluntary benefit solutions for their clients. But what does that simplicity actually look like? Based on a recent study Trustmark conducted with C+R Research that spanned several months and included hundreds of voluntary benefits consultants, there are four key findings for brokers to focus on:
Key finding #1: Keeping the service experience simple for employers
No one wants a benefits program that ends up being more trouble than it's worth. In our study, brokers ranked price as the primary factor when selecting a group voluntary carrier. However, the next two factors they ranked are both service-related: ease of administration and account service and support.
Daniel Schmid is vice president of sales for the Western U.S. with Trustmark Voluntary Benefits. He has more than 35 years of sales experience in the insurance industry. Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.
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