Special Report

The state of voluntary benefits

The demand for voluntary benefits has been growing for years, but COVID-19 and the events of the past year provided clear evidence that employees need more access to diverse benefits options. While a growing number of employers and benefits advisors have tested the waters of voluntary benefits in recent years, we're now entering an era where truly customized benefits packages are a must for employers who want to remain competitive.

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Benefits administration digital concept While‌ ‌technology‌ ‌has‌ ‌always‌ ‌played‌ ‌an‌ ‌essential‌ ‌role‌ ‌in‌ ‌a‌ ‌benefits‌ ‌solution,‌ ‌that‌ ‌timeline‌ ‌has‌ ‌been‌ ‌accelerated.‌ (Image: Shutterstock)

In‌ ‌an‌ ‌increasingly‌ ‌complicated‌ ‌world,‌ ‌brokers‌ ‌are‌ ‌seeking‌ ‌simple‌ ‌group‌ ‌voluntary‌ ‌benefit‌  ‌solutions‌ ‌for‌ ‌their‌ ‌clients.‌ ‌But‌ ‌what‌ ‌does‌ ‌that‌ ‌simplicity‌ ‌actually‌ ‌look‌ ‌like?‌ ‌Based‌ ‌on‌ ‌a‌ ‌recent‌ ‌ study‌‌ ‌Trustmark‌ ‌conducted‌ ‌with‌ ‌C+R‌ ‌Research‌ ‌that‌ ‌spanned‌ ‌several‌ ‌months‌ ‌and‌ ‌included‌ ‌ hundreds‌ ‌of‌ ‌voluntary‌ ‌benefits‌ ‌consultants,‌ ‌there‌ ‌are‌ ‌four‌ ‌key‌ ‌findings‌ ‌for‌ ‌brokers‌ ‌to‌ ‌focus‌ ‌on:‌ ‌

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