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Person entering credit card information on website For employers to encourage good health care shopping habits, it’s key to direct employees to information that is accurate, easy-to-access and user-friendly.

Health care costs are a perennial business challenge. How do you offer competitive benefits that help attract, retain and keep employees healthy without breaking the bank?

While variables such as the size and demographics of their employee population will shape a company’s overall benefits approach, one strategy that is universally effective is leveraging health care quality and cost information. By engaging employees in selecting high-value care — that is, high-quality care at a fair price — self-insured companies can achieve direct savings in the form of lower claim costs, as well as the indirect benefits of a healthier workforce with lower rates of absenteeism.

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