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Digital health Make no mistake: there will come a day when digital health will fully disrupt the health care delivery model. (Image: Shutterstock)

I’ve been tracking Amazon’s entrance into health care and wanted to revisit the topic now that rumors are abuzz about the possibility that its telehealth service, Amazon Care, could be expanded beyond Amazon’s own employee base and sold to regional employers in Washington.

This is big news for incumbent insurers because it validates the supposition that Amazon may one day disintermediate health plans and sell its services directly to employers. Perhaps every insurer’s worst fear is that Amazon will eventually launch its own health plan, and the company has given one indication after another that this, too, is a very real possibility.

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