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Digital explosion Is your benefit plan design ready to go full-digital?  (Image: Chris Nicholls)

Many digital health players saw demand skyrocket in 2020. While a large number of benefits packages already included these tools and products among their options, COVID brought them to the forefront, as plan members delved more deeply into their benefits, looking for virtual health care options. And fueled by the success of basics such as telemedicine and telebehavioral health, plan designers and employers quickly developed an appetite for other virtual-first health benefits.

Case in point: Virta Health’s completely virtual type 2 diabetes disease management/reversal program got a booster shot from COVID-19. Demand from employer plan sponsors shot up in 2020 and Virta capped the year with a $65 million Series D investment from Sequoia Capital to support new growth.

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Dan Cook

Dan Cook is a journalist and communications consultant based in Portland, OR. During his journalism career he has been a reporter and editor for a variety of media companies, including American Lawyer Media, BusinessWeek, Newhouse Newspapers, Knight-Ridder, Time Inc., and Reuters. He specializes in health care and insurance related coverage for BenefitsPRO.

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