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Arrows With the rise (and increasing sophistication) of the broker advisor–the most direct pipeline to a plan sponsor–suddenly the health care entrepreneurs have an attentive audience.

An alignment of interests is gathering speed, with self-insured employer plans as the focus.

After years of searching for ways to tap into the lucrative employer-sponsored market, health care product and service entrepreneurs may at last have found a smoother path forward. That path is still narrow and winding. But with investors now backing these entrepreneurs and broker advisors offering their ideas to their clients, more of these brave souls are finally tasting success.

Dan Cook

Dan Cook is a journalist and communications consultant based in Portland, OR. During his journalism career he has been a reporter and editor for a variety of media companies, including American Lawyer Media, BusinessWeek, Newhouse Newspapers, Knight-Ridder, Time Inc., and Reuters. He specializes in health care and insurance related coverage for BenefitsPRO.

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