With the rise (and increasing sophistication) of the broker advisor–the most direct pipeline to a plan sponsor–suddenly the health care entrepreneurs have an attentive audience.
An alignment of interests is gathering speed, with self-insured employer plans as the focus.
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Dan Cook
Dan Cook is a journalist and communications consultant based in Portland, OR. During his journalism career he has been a reporter and editor for a variety of media companies, including American Lawyer Media, BusinessWeek, Newhouse Newspapers, Knight-Ridder, Time Inc., and Reuters. He specializes in health care and insurance related coverage for BenefitsPRO.
