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People on a chart An interesting thing happens when companies start thinking about employees as assets: they start to view benefits as an investment.

“Agility.” “Human capital.” “KPIs.” As a benefits professional, you’ve no doubt heard this kind of terminology popping up more and more in the past several years. It’s the natural result of an ongoing shift in how companies view their employees.

“Business itself continues to get complicated with respect to the cost of people,” says Perry Braun, executive director of the Benefit Advisors Network (BAN). “Whether that is recruiting, retention, who you pay, how you measure performance, how you reward, incentivize—all of this is now a function of the goals and objectives of the company. Businesses are moving into a less compartmentalized discussion structure and to a more team-based structure, aligning goals and objectives.”

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Emily Payne

Emily Payne is managing editor at BenefitsPRO. A Wisconsin native, she spent the past eight years writing and editing for various athletic and fitness publications. She holds an English degree and Business certificate from the University of Wisconsin.

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