People on a chart An interesting thing happens when companies start thinking about employees as assets: they start to view benefits as an investment.

“Agility.” “Human capital.” “KPIs.” As a benefits professional, you’ve no doubt heard this kind of terminology popping up more and more in the past several years. It’s the natural result of an ongoing shift in how companies view their employees.

“Business itself continues to get complicated with respect to the cost of people,” says Perry Braun, executive director of the Benefit Advisors Network (BAN). “Whether that is recruiting, retention, who you pay, how you measure performance, how you reward, incentivize—all of this is now a function of the goals and objectives of the company. Businesses are moving into a less compartmentalized discussion structure and to a more team-based structure, aligning goals and objectives.”

Complete your profile to continue reading and get FREE access to, part of your ALM digital membership.

Your access to unlimited content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and events.
  • Access to other award-winning ALM websites including and

Already have an account?

Emily Payne

Emily Payne is the current deputy editor for ALM's Business & Finance Markets and former managing editor for BenefitsPRO. A Wisconsin native, she spent the past eight years writing and editing for various athletic and fitness publications. She holds an English degree and Business certificate from the University of Wisconsin.

More from this author



Join BenefitsPRO

Don’t miss crucial news and insights you need to navigate the shifting employee benefits industry. Join now!

  • Unlimited access to - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including and
  • Exclusive discounts on and ALM events.

Already have an account? Sign In Now
Join BenefitsPRO

Copyright © 2022 ALM Global, LLC. All Rights Reserved.