Retail companies rely on a suite of sophisticated technology tools to help measure, track and report on performance. Why shouldn’t the same apply to benefits enrollment?

Open enrollment is the Black Friday of knowledge management. The stakes are high, deadlines are looming, and even the most coordinated, well-oiled machine can’t anticipate every hiccup. Now that we’re all working from home, questions that are usually asked around lunch tables are being peppered across Slack channels and Zoom chats. And forget about any paper handouts, everything is somewhere virtual, in some link—you just have to find it.

On top of all of that, we’re talking about health care. During a pandemic.

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