Organizations recognize the importance of employee benefits, but it wasn't until 2020 that this recognition went all the way to the top. While benefits have always been the primary concern of benefits managers and chief HR officers, COVID-19 reignited the conversation among the C-suite, who looked for ways to support their employees through these challenging times. Now, as employee well-being climbs toward the top of the priority list, benefits are front and center. With the right platform, benefits advisors can help organizations provide what employees want and deliver a compelling benefits package that's personalized to meet their individual needs.