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The momentum around socially responsible investments has been growing rapidly during the past several years. Environmental, social and governance (ESG) investing achieved record traction at the end of last year in terms of asset levels, capital flows and new product launches, according to the 2021 ESG Investor Insights Report by Natixis Investment Managers.

But while everybody seems to be on the ESG bandwagon, not everybody is sure where it is going, said the report. Natixis interviewed financial professionals, institutional investors and fund selectors between 2020 and 2021 to understand the motives around ESG investing and what measures are being used to determine ESG success.

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