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Electronic medical record concept It’s time for HR to take a lesson from marketing: start using personalized communications, backed by data, to influence employees. (Image: Shutterstock)

When leaving the house pre-pandemic, most of us had our usual checklist: phone, wallet, keys. The pandemic forced us to expand that list, and we now grab our mask without a second thought.

In a similar way, the pandemic has expanded the checklist of health and wellness programs. Some services and offerings once deemed a luxury are now a necessity for supporting physically and emotionally disconnected employees. The pandemic has forced employee health into the spotlight and has even expanded that need past employees to their families.

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