Special Report

The state of voluntary benefits

The demand for voluntary benefits has been growing for years, but COVID-19 and the events of the past year provided clear evidence that employees need more access to diverse benefits options. While a growing number of employers and benefits advisors have tested the waters of voluntary benefits in recent years, we're now entering an era where truly customized benefits packages are a must for employers who want to remain competitive.


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Group carriers need to take note and plan for how they can play in a digital ecosystem; getting there will depend on the available resources, strategic vision and level of commitment.

The future of voluntary benefits is one of strategic technological transformation. It’s a future that embraces cloud-based ecosystems and digital disruptors to help improve the customer experience and the bottom line for carriers and their broker partners.

Related: Employee benefit trends in 2021: Technology to support innovation

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