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Over the past 20 years, benefits data has shaped the benefits administration industry by unearthing trends that drive decision-making for employers. Brokers and benefits administration professionals use data — including diagnoses, treatments and costs — to identify trends in consumer behavior before they become widely known. In times of disasters and crisis, being able to quickly act on data insights becomes paramount. During the COVID-19 pandemic, data allowed businesses and benefits professionals to keep a finger on the pulse of changing consumer behavior, making it possible to calculate, advise and determine business and benefits package decisions in real-time.

Health and claims data are extremely powerful and, when leveraged by brokers and benefits consultants during, before, and after a crisis, can drive improvements across the entire benefits ecosystem. Robust databases and platforms with seamlessly integrated ecosystems of connected employers, brokers, health plans, and services partners create wide medical-data footprints and should be used to prepare for the next disaster on the horizon.

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