two women talking over coffee (Photo: Shutterstock)

Investing has become a spectator sport.  Years ago, people never talked about money.  Today people spend hours watching financial news channels.  In your business, you might sell benefit plans, insurance, individual retirement plans or stocks.  People don’t usually brag about the first three, but everyone seems to have an opinion about stocks and the market.  Let’s assume you are invested in the stock market too.  Here’s how you can use stocks as a conversation starter in social situations.

1. Did you see what the market did today?  Years ago, the stock market (DJIA, S&P or NASDAQ) went up or down.  Today, it soars or plunges.  At 3:45 PM, commentators on financial channels narrate the day like the last seconds of a horse race.  Before attending an event, check out what the market did and what your firm gives as the reasons.

Complete your profile to continue reading and get FREE access to, part of your ALM digital membership.

Your access to unlimited content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and events.
  • Access to other award-winning ALM websites including and

Already have an account?



Join BenefitsPRO

Don’t miss crucial news and insights you need to navigate the shifting employee benefits industry. Join now!

  • Unlimited access to - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including and
  • Exclusive discounts on and ALM events.

Already have an account? Sign In Now
Join BenefitsPRO

Copyright © 2023 ALM Global, LLC. All Rights Reserved.