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Over the past decade, millennials have pushed brands and companies to think differently about how they operate, not just in the realm of technology, but in the world of social responsibility. (Image: Shutterstock)

When it comes to interacting with companies, millennials are demanding transparency. Having come of age through a recession, volatile markets, a rising cost of living, the student debt crisis, and increasing impact of technology, millennials are more distrusting consumers and are conscious of where and how they spend their time and money.

And money is not always top of mind.

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