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Carrot on line with people chasing Providing external motivation is a good way to increase participation, because people are unlikely to start something new if they don’t see an immediate benefit.. (Photo: freshidea/Adobe Stock)

Advisors offering a financial wellness program that engages plan participants can set themselves apart from their peers and solidify long-term relationships with plan sponsors.

Because retirement is just one aspect of overall financial health, advisors’ roles are changing. Plan sponsors are seeking advisors who deliver more value.

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