Man riding upward arrow You have to know the numbers that reflect your story and tell where it's going on the agency, department, and even individual level. (Image: James Thew/stock.adobe.com)

How many of you have key performance indicators (KPIs)? OK, that's a bit of a trick question; we all do. KPIs are simply numbers that tell the story of what has or hasn't happened in your business.

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