Benefits enrollment options concept You can be a technology company first and foremost, but that tech must serve the member and provide answers with personal insight. (Image: Shutterstock)

It's no surprise that technology has contributed to major shifts in all aspects of health care over the past year, from patients embracing telehealth visits to the very delivery system of COVID vaccines and prescription medicines. And now, most everyone is interfacing more with emails, texts and Zoom meetings than with people. How can we retain a personal touch in health care while still leveraging advanced technology? By embracing both emotional intelligence and artificial intelligence (AI).

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