Benefits brokers who focus exclusively on the health plan needs of a self-funded employer's management team are missing a massive opportunity to truly serve their clients.

This focus is not solely on a broker's customers, but those customers' customers – their employees. Too often, decision makers who influence health plan offerings don't understand who their employees are, what they want and need in a health plan, and how better addressing those desires can reduce health care costs for everyone.

Here's where savvy benefits brokers step forward. By better understanding employees, brokers can better design plans to move their clients closer to the ultimate goal: affordable quality health care for all of their workforce. 

Continue Reading for Free

Register and gain access to:

  • Breaking benefits news and analysis, on-site and via our newsletters and custom alerts
  • Educational webcasts, white papers, and ebooks from industry thought leaders
  • Critical converage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.