Benefits brokers who focus exclusively on the health plan needs of a self-funded employer’s management team are missing a massive opportunity to truly serve their clients.

This focus is not solely on a broker’s customers, but those customers’ customers – their employees. Too often, decision makers who influence health plan offerings don’t understand who their employees are, what they want and need in a health plan, and how better addressing those desires can reduce health care costs for everyone.

Here’s where savvy benefits brokers step forward. By better understanding employees, brokers can better design plans to move their clients closer to the ultimate goal: affordable quality health care for all of their workforce. 


BenefitsPro Broker ExpoEvent

BenefitsPro Broker Expo will help attendees prepare for new issues, embrace new challenges and find new solutions.

Get More Information


Join BenefitsPRO

Don’t miss crucial news and insights you need to navigate the shifting employee benefits industry. Join now!

  • Unlimited access to - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including and
  • Exclusive discounts on and ALM events.

Already have an account? Sign In Now
Join BenefitsPRO

Copyright © 2023 ALM Global, LLC. All Rights Reserved.