Health care is long overdue for a consumer technology overhaul to bridge the gap between the innovators working tirelessly to improve patient care, and the people waiting anxiously to take advantage of it. (Photo: Shutterstock)

Consumer technology has instrumentally changed our decision-making habits when purchasing a product or service. It is a rapidly growing, evolving, and expanding industry that aims to make the lives of consumers as easy, informed, and efficient as possible. We are increasingly seeing consumer technology dominate across numerous industries, especially throughout the COVID-era which has brought technical and virtual innovations to new heights. But one sector where it is noticeably lagging behind is health care.

It’s quite an incredible, paradoxical thing that for the most important decisions we make in our lives, we have the least amount of resources to make them. When it comes to our consumer decision-making, there is a massive difference between choosing a place to eat, for example, versus deciding whether or not to get a hip replacement. With the current strain on the health care industry, both professionals and consumers are suffering due to stretched staff and resources, less face time and reduced networking. Unsurprisingly, this means consumer-decision making resources in health care are currently very limited.

Complete your profile to continue reading and get FREE access to, part of your ALM digital membership.

Your access to unlimited content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and events.
  • Access to other award-winning ALM websites including and

Already have an account?



Join BenefitsPRO

Don’t miss crucial news and insights you need to navigate the shifting employee benefits industry. Join now!

  • Unlimited access to - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including and
  • Exclusive discounts on and ALM events.

Already have an account? Sign In Now
Join BenefitsPRO

Copyright © 2023 ALM Global, LLC. All Rights Reserved.