Also vying for a share of the primary care market are urgent care centers and walk-in clinics at retailers such as Target and pharmacies such as CVS, in addition to telehealth companies.

In April, San Francisco-based primary care company One Medical revealed an eye-popping compensation package for its chief executive and chairman, Amir Dan Rubin. His $199 million payday, particularly noteworthy at a company that has yet to turn a profit, made Rubin the second-highest-paid CEO in the United States last year — but only on paper.

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