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Finances are personal. Financial challenges are often difficult for employees to discuss openly with their employer. So, what does this mean for financial wellness programs offered as employee benefits? Employers play a critical role in ensuring that the financial wellness program offers resources and solutions unique to each individual participant, tailored specifically to their needs, goals and current financial position. For a financial wellness program to benefit everyone within an organization and help them make positive behavioral changes, it must recognize that each situation must be addressed differently. The good news for employers – AI-driven fintech solutions remove the burden of tailoring the program to each employee.

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