two roads in shape of head silhouettes converging into one upward arrow As employees look for ways to boost their coverage or fill in gaps, they will appreciate employers who provide a variety of benefits they can select based on their personal situations. (Photo: Shutterstock)

According to a recent paper, more than one-third of U.S. workers have changed employers or lost jobs since February of last year. Employers across the country are struggling to fill open positions and are often finding that benefits—not compensation—is the deciding factor for many candidates. Differentiation is key in an increasingly competitive landscape, and a flexible and a competitive benefits package is one way employers can stand out.

Today’s employees want flexibility, financial security and protection from unexpected health care bills. The pandemic focused employee attention on the gaps in their coverage that left them exposed financially and medically. Now, as they prepare to return to their jobs (or the workforce in general), many are asking the age-old question: “What’s in it for me?”

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