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The models used by many newer health insuers rely on data and claims information to identify members most in need of health care interventions–and then brings the doctor to them. (Photo: Shutterstock)

Spending an hour waiting in a sterile doctor’s office waiting room paging through a dog-eared copy of People magazine under fluorescent lighting may soon just be a tale we tell our grandkids, right up there with, “when I was your age, I had to walk to school, uphill both ways.”

Though the pandemic hastened the death of the office waiting room and drove many consumers into the convenient embrace of virtual health care visits, a new model of capital-light health care delivery has been brewing for years–driven in large part by a new breed of health insurance companies who have swapped investment in physical capital for data and technology.

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Emily Payne

Emily Payne is managing editor at BenefitsPRO. A Wisconsin native, she spent the past eight years writing and editing for various athletic and fitness publications. She holds an English degree and Business certificate from the University of Wisconsin.

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