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BenefitsPRO Broker Expo preview: Culture, communication, and creativity in the now normal

The reality is that our business practices and employee needs were changing even before the pandemic and will continue to change.

By Eric Silverman | July 20, 2021 at 09:42 AM
We are in an unprecedented moment right now, because the pandemic forced employers out of their ingrained, status quo comfort zones.

Culture. Communication. Creativity. These are core tenets of running a business with engaged employees. But how do we foster these ideas into practice? This was a big question even before the pandemic, but has become especially important as the reopening of business has left us with the realization that our society has been fundamentally altered.

So how do we find a “new normal” in this altered landscape? By recognizing there is no such thing–it’s ever-changing. The reality is that our business practices and employee needs were changing even before the pandemic and they will continue to change as we progress. Instead, we need to find out what we can do for the “now normal” and meet the needs of our employees where they are, while staying open to upcoming innovation.

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