X

Thank you for sharing!

Your article was successfully shared with the contacts you provided.

As a broker, you play an essential role for your clients: leading them to the benefit solutions that help them accomplish their short- and long-term goals. As you well know, to do that successfully, you need to become a student of your client, and that starts with asking the right questions. By asking your clients the right questions and learning their current challenges or desires, you can help them navigate the growing number of options and alternatives they have when it comes to health benefits, and guide them to a solution that fits best. In doing so, you’ll help them achieve their priorities and provide a winning health benefits strategy that all parties will benefit from for years to come.

This approach has never been more important, as so many industries and workforces look drastically different than they did before the COVID-19 pandemic. As needs have changed for clients, it’s well worth revisiting their current needs and challenges. Based on my experience in the industry and in the changing landscape of the past year, here are what I’ve come to find are the key questions to ask clients right now, and some of the important considerations you can lead them through.

Complete your profile to continue reading and get FREE access to BenefitsPRO.com, part of your ALM digital membership.

Your access to unlimited BenefitsPRO.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical BenefitsPRO.com information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and BenefitsPRO.com events.
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com

Already have an account?

Follow the Conversation

BenefitsPRO

Join BenefitsPRO

Don’t miss crucial news and insights you need to navigate the shifting employee benefits industry. Join BenefitsPRO.com now!

  • Unlimited access to BenefitsPRO.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com
  • Exclusive discounts on BenefitsPRO.com and ALM events.

Already have an account? Sign In Now
Join BenefitsPRO

Copyright © 2021 ALM Media Properties, LLC. All Rights Reserved.